Best Ways to Promote Your Site
Best Ways To Promote Your Site
- Always put your Website URL on letterhead, business cards and in e-mail signatures–wherever potential visitors are likely to see it, believe me it would highly benefit your business.
- If your employees wear uniforms, put your Website URL on them so every one of your customers sees a walking advertisement of your website.
- Include your URL on all promotional items you give away– T-shirts, key chains, coffee mugs, and so on. A daily reminder is a good way to get people to visit your site, but sometimes it can be embarrassing.
- Make sure to include your web address in all press releases you send out to members of the media. By having it at their fingertips, they may be more likely to include it in articles they write about your company.
- Don’t forget to put your web address in your Yellow Pages ad. That’s one place people see it every day.
- Do you own any company vehicles? Be sure to put your Website URL on the side of any car or truck that’s out there delivering your products.
- In addition to listing your toll-free number, put your web address on the bottom of every page of your catalogue so customers have easy access to your online store.
- Figure out who your target audience is, Do some basic search engine optimization for your site. Search engine submission process can get the best exposure possible.
- If you’re still itching for more exposure, you can explore search engine marketing, wherein you pay to have a text ad appear when visitors search for certain keywords.
- Launch a sweepstakes that offers anyone who registers on your site or subscribes to e-newsletters within a certain time frame the chance to win a free gift.
- Send out a weekly, or monthly e-mail newsletter to registered site members that offers tips and news related to your company or industry with links back to your site.
- Offer free content to other sites. It’s a win-win situation: The other site gets free articles to beef up their offerings and you get a link back to your site.
- Send a well-planned, customer-focused e-mail promotion to a targeted list of potential visitors and offer a credit toward the purchase of anything from your site. Spend time on your e-mail’s look and content: You want to offer value to customers and not have it appear to be spam.
- Create your own link exchange by asking sites complementary to yours (but that don’t compete) to put your link on their pages and you’ll do likewise.
- Hook up with web affiliates–hundreds of sites that all link their traffic to yours–and get visitors from sites with related content.
- Get active in online discussion groups and chats and always include your URL in your signature. (Don’t do any hard selling, though. Most groups frown on such behaviour and will think you’re spamming the group.)
- For an ecommerce website, any time someone orders a product from your site, include a catalogue with their order to get them coming back for more.
- Inspire your visitors to spread the word for you with viral marketing techniques, from the aforementioned newsgroup participation to including an “e-mail this link” on every page of your site.
- Not sure what your customers want? Try creating an online survey to get their crucial opinions on how well your site is selling to them.
- When creating your own ads, make sure you understand who you’re targeting, the goal of your campaign, and how to creatively use the ad confines to get viewers to click on your ad, not away from it.
- Use other selling venues like online classified advertising or online auction sites to increase exposure to your site and products.
- Consider whether or not to do Search Engine Marketing or how much of it to do
Search Network Pay Per Click Advertising – like Google Adwords
Specific Organic SEO Campaigns
- Add the following content to boost website hits
Blog to your site
Videos or Video Pages
Article Marketing with Newsletters
Collaborative industry projects
- Consider whether or not to focus on Social Media and how much of it to do
- Identify specific target websites where you can reach out to prospects
Forums & Blogs
Industry Specific Social Sites
Industry related community sites
Industry related non-competing sites